On October 11, the first teammate mascot of TEAM CHINA/China's National Team was officially unveiled. The design was created by a team led by Professor Lin Cunzhen, Vice Dean of the School of Design at the Central Academy of Fine Arts.
 

"So adorable and cute-who wouldn't love such a teammate?" said Winter Olympic champion Wu Dajing, who witnessed the unveiling.The design features the national treasure, the panda, as the main figure, outlined in a star shape with open arms, symbolizing an embrace of the future. It presents a healthy, confident, and lovable image, showcasing the sunny spirit of optimism, enthusiasm, and friendliness of China's National Team members, as well as their vibrant, ambitious energy. It vividly embodies the Chinese sports spirit.

Panda figure and its extended athletic poses

Since 2016, the design team from the Central Academy of Fine Arts has actively promoted the research and design work for rhe visual identity system of TEAM CHINA/China’s National Team. In 2018, Professor Lin Cunzhen’s team completed the design of the font logo for the national team, while Professor Wang Ziyuan’s team completed the graphic logo design.

TEAM CHINA/Official Emblem of China's National Team

TEAM CHINA/China's National Team Logo

The color of China's National Team font logo adopts the classic Chinese red, showcasing the bold and vivid image of the nation, symbolizing the passionate and powerful spirit of sports. The logo uses a compact, square, and robust font design, clearly reflecting the brand identity of China's National Team. It represents the spirit of unity, progress, and determination of Chinese athletes, while also highlighting the modern image of China as confident, open, and full of vitality.

TEAM CHINA/China's National Team Graphic Logo

The graphic logo creatively combines the gradient-colored ‘spark’ with the five-star pattern of the national flag and emblem, which consists of one large star and four smaller stars. The five-star pattern, symbolizing the image of China, and its spatial relationship are highly recognizable both within China and in many countries around the world. The related derivative graphics also possess significant communicative power and recognition.

As China plays an increasingly important role on the international stage, particularly with its sports teams frequently winning championships in major events, the image conveyed needs to reflect internationality and development more than ever before. This necessitates a more systematic and in-depth core study of the national sports image. Our institution has been dedicated to researching the national sports image for many years, completing image designs for various major international sports events, including the Summer Olympics, Winter Olympics, Youth Olympic Games, and World Championships. These efforts play a significant role in establishing China's sports image, telling China's story, and driving the construction of the national image.

Design Team for the Teammate Mascot of China's National Team:

Art Director / Lead Designer: Lin Cunzhen

Project Management: Liang Xia

Designers: Chen Yijun, Dai Yisha, Wang Donglin, Gui Xinbo, Liang Xiao, Wu Dan

Model Production: Liu Shengjie

Animation Production: Du Jinzhi, Lv Tianyun, Lin Zhichen, Feng Shu, He Shizhe